Go Guerrilla
Not gorilla, guerrilla. I love great guerrilla marketing programs, and the South Carolina Tourism Division along with its agency has just launched one in Chicago. According to Media Creativity, An...
View ArticleGuerrilla Time
Tougher economic times often generate great guerrilla marketing ideas. Jay Conrad Levinson coined the term guerrilla marketing, which I define as low-cost, creative and typically self-implemented...
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