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Go Guerrilla

Not gorilla, guerrilla. I love great guerrilla marketing programs, and the South Carolina Tourism Division along with its agency has just launched one in Chicago. According to Media Creativity, An...

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Guerrilla Time

Tougher economic times often generate great guerrilla marketing ideas. Jay Conrad Levinson coined the term guerrilla marketing, which I define as low-cost, creative and typically self-implemented...

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